bastean.comNew Hope, PennsylvaniaRev 2026-09
Brian Bastean
Brian Bastean
Brian Bastean, PharmD, RPh, MBA
New Hope, Pennsylvania
Thirty years of better care through better tools

Healthcare is the domain. Innovation is my passion.

I've spent thirty years inside healthcare: retail and hospital pharmacy, academia, pharmaceutical market access at Johnson & Johnson, and now as Founder and Managing Director of PharmAlliance Group, LLC. In every one of those roles I've put new technology to work on how care is delivered and what it achieves, from pharmacist intervention software in 1995 to PharmAiVA, which measures what AI models tell patients and clinicians about prescription products.

Four ways in
  1. If you run a brand, medical affairs, or market access teamFind out how AI models describe your product, and fix it./pharmaiva
  2. If you're building with AI and need someone who shipsSee the product and implementation work, with the artifacts./work
  3. If you're hiringRead the two-track story in ninety seconds, then ask for the resume./start
  4. If you are job seekingRehearse with an AI hiring manager, then get honest feedback./interview-practice
Current product · PharmAiVA

Patients ask ChatGPT about your drug before they ask you. PharmAiVA tells you what it said.

Most brand teams have no idea what the major AI models are saying about their product: whether the answers match the label, how competitors are positioned, where off-label or outdated information creeps in, and which sources the models are drawing from.

PharmAiVA queries ChatGPT, Claude, Gemini, and Perplexity the way a patient or prescriber would, scores each response against the approved prescribing information and your own source material, and produces an AI visibility analysis with a prioritized action plan written for medical, legal, and regulatory review.

  • 240label-grounded queries
  • 6audiences
  • 9AI targets
  • 18pages per brand

Built by a practicing pharmacist with a market access background, which is the difference between an AI vendor and someone who knows what a brand team can and cannot say.

Read the sample report (PDF, 18 pages)About PharmAiVA

Healthcare and innovation, one timeline

full version · /experience
  1. 1995
    Healthcare

    Practicing pharmacist, retail and hospital.

    Innovation

    Founded MITC and built pharmacist intervention documentation software with Ortho-McNeil.

  2. 1996
    Healthcare

    Oncology practice.

    Innovation

    Interactive voice response system for oncology pain management, with Glaxo Wellcome and MD Anderson Cancer Center.

  3. J&J
    Healthcare

    Oncology and biosimilars market access and reimbursement at Johnson & Johnson.

    Innovation

    Project Blue, a J&J and IBM Watson initiative on real-time glucose monitoring.

  4. 2019
    Healthcare

    Market access.

    Innovation

    Judge, CMS AI Health Outcomes Challenge.

  5. Now
    Healthcare

    Founder and Managing Director, PharmAlliance Group, LLC.

    Innovation

    PharmAiVA, from PharmAlliance AI Solutions: AI visibility, GEO strategy, and implementation for pharma.

The full experience page, with era chapters and every node.

Work

details · /work

Outside the day job

I've practiced in retail and hospital pharmacy, taught, and spent years in the pharmaceutical industry on the market access and reimbursement side. I am the Founder and Managing Director of PharmAlliance Group, LLC, based in New Hope, Pennsylvania.

I'm an FAA Part 107 remote pilot and serve in a public safety role with the New Hope Eagle Fire Company, where I helped build the department's unmanned aircraft program. PropClear PRO came out of that work.

A public safety drone on the apparatus floor in front of Engine 46 at the New Hope Eagle Fire Company
The department's UAS on the apparatus floor, in front of Engine 46.

More about Brian

Say what you have in mind

Which product, project, or role? I read every message and reply from brian@bastean.com.

Get in touch