bastean.comNew Hope, PennsylvaniaRev 2026-09
Brian Bastean
Experience

Healthcare and innovation, one timeline.

Two rails from 1995 to now. On the left, the healthcare role Brian held. On the right, what he built or deployed alongside it. This page prints cleanly.

Practice

Retail and hospital pharmacy, and the first software.

  1. 1995
    Healthcare

    Practicing pharmacist in retail and hospital settings.

    Innovation

    Founded MITC and built pharmacist intervention documentation software in partnership with Ortho-McNeil.

  2. 1996
    Healthcare

    Oncology practice, pain management.

    Innovation

    Interactive voice response system for oncology pain management, developed with Glaxo Wellcome and MD Anderson Cancer Center.

Teaching

Academia, and the habit of explaining new tools to people who have to use them.

  1.  
    Healthcare

    Taught in pharmacy academia.

    Innovation

    The teaching thread continues today in AI literacy work for non-technical learners.

Industry

Market access and reimbursement at Johnson & Johnson.

  1. J&J
    Healthcare

    Oncology and biosimilars market access and reimbursement inside Johnson & Johnson.

    Innovation

    Project Blue, a J&J and IBM Watson initiative on real-time glucose monitoring.

  2. 2019
    Healthcare

    Market access.

    Innovation

    Judge, Centers for Medicare & Medicaid Services AI Health Outcomes Challenge.

Now

Founder, and the product that puts the two rails together.

  1. Now
    Healthcare

    Founder and Managing Director, PharmAlliance Group, LLC. Advises pharmaceutical and healthcare clients on AI strategy and implementation.

    Innovation

    PharmAiVA, from PharmAlliance AI Solutions: measures what AI models say about prescription products and produces the plan to fix it. Also the AI territory-management framework for field teams and PropClear PRO through DFG Solutions LLC.

Dates and titles for each role are in the resume, available on request through the contact page.

By capability